BARRIERS TO IMPLEMENTING GREEN INITIATIVES AMONG THE GENERAL PUBLIC IN THE UAE

Abstract

Background: Green initiatives are essential for sustainable development and environmental conservation. While governments and organizations globally promote eco-friendly policies, public participation remains inconsistent.

Purpose: This study aimed to assess the barriers to implementing green initiatives among the general public in the UAE and explore the association of these barriers with demographic variables.

Methodology/Approach: A descriptive cross-sectional study was conducted using a non-probability convenience sample of 400 adults aged 18–65 years residing in Ajman, Sharjah, and Dubai. Data were collected using the validated Sustainability Consciousness Questionnaire (SCQ), which assessed participants’ knowledge, attitudes, and behaviors related to sustainability.

Major Findings of the Study: The mean age of participants was 34.3 ± 8.6 years, with 54.5% females. Most had a bachelor's degree (46.3%) and were from Sharjah (34.8%). Nearly half (48.3%) showed good knowledge of sustainability (mean score: 62.4 ± 16.5). The majority (60.5%) demonstrated a good attitude (mean score: 46.3 ± 11.8), and 48% showed good sustainable behavior (mean score: 52.4 ± 12.3). Significant associations were found between sustainability knowledge, attitude, and behavior with age, gender, education level, and occupation. A strong positive correlation was observed among knowledge, attitude, and behavior (p < 0.001).

Conclusion: The study revealed generally good sustainability knowledge, attitude, and behavior among the UAE public. Addressing green initiative barriers requires public awareness, policy support, financial incentives, and educational efforts to foster a culture of sustainability.

Key Words: Barriers, Green Initiative, Sustainability, Environmental Awareness, General Public, UAE