Robo-Advisors and the Indian Financial Landscape: Exploring Opportunities and Challenges in a Digital Economy

Abstract

The emergence of robo-advisors in India has transformed the financial advisory sector, driven by rapid digitalization, expanding internet connectivity, technological advancements, and the increasing adoption of fintech innovations. This study employs a descriptive and qualitative research design based exclusively on secondary data collected from academic literature, industry publications, regulatory reports, government documents, and international databases. Through a comprehensive review of existing research, the paper examines the opportunities, challenges, and regulatory implications associated with the growth of robo-advisory services in India’s evolving digital economy.